Brand Story - Hugo Boss

"Hugo-Boss is one of the leading companies in the apparel segments and writing instruments. The company has over 15,000 employees, working daily to meet the requirements and give the best to the customers. The company manufactures beautiful pens casuals, business wear and also special occasions evening wear. Hugo-Boss is also a manufacturer of beautiful writing instruments, and these are made using high-quality materials. The pens are affordable and give you an exquisite writing experience. Writing instruments of Hugo-Boss is operated by a simple twist mechanism so that the ink of the pen does not spill out. Pens have the company name engraved on the bottom of the cap or close to the nib. In addition to the products, Hugo-Boss is well known for the events and campaigns organized. The programs include International Fashion week, exhibitions, sports tournaments sponsorship, and sponsoring the top athletes.

About the Brands

Boss and Hugo are separate brands that have combined to make a strong brand. The fashion style clearly distinguishes both brands, but both companies meet the same quality standard. Boss produces casuals, and Hugo brand creates trendsetters and style individualists can make confident statements with cool and progressive looks.

The History

Hugo Ferdinand Boss established the company in 1924 and operated during the Second World War. After the Second World War completed, the company progressively started to manufacture men's suits. It was in 1950 that they got the first order. In then 1970's the fashion awareness of men made the company to establish another brand named Boss. Under the Boss brand, high-quality men's collections were released. After two years, the company started to sponsor the Motorsports, and it proved to be perfect for promoting the BOSS brand image among the audience. Following that in 1985, Hugo Boss became the sponsor of the Golf championship and also got a license to prepare eyewear. The first watch "Boss Orange" was launched in 1996. In 1998 Boss Company created history by launching its first women collection. Most of the collections have become a must for most women. In January 2004, footwear and leather goods manufacturing were incorporated into the HUGO BOSS Group. Kidswear was also introduced into the Boss brand.

Products

• Ballpoint Pens
• Rollerball Pens
• Refills
• Pen Folders
• Apparels
• Leather and Foot Wear

Innovation in the Design

Today the world is digitized, so is the fashion industry. Hugo-Boss, therefore, focused on the digitization of the whole company. There are four main areas where the transformation is taking place in the company. 1. Product Instead of using a pencil and scale, computer software is used for designing the products, saving a lot of time, and reduces the use of raw materials. 2.Production Implementing smart process in the manufacturing process and all the machines are digitized. 3.Logistics All the Logistics are digitized to make them more efficient and cost-saving. 4.Sales The sales team constantly interacts with partners around the world and ensure faster delivery and response."